The market for vegan products |
This range was created to meet a growing demand from consumers for an alternative to meat. There has been a steady decline in purchases of red meat, down 10% in a few years, and other products are seeing the same phenomenon in varying proportions. In France, vegans account for only 1% of the population, while flexitarians, on the other hand, account for almost 30%.
Consumers have different motivations depending on their age group:
- Millennials (+/- born in this millennium) want to respect the environment, preserve the ozone layer, limit greenhouse gases (limit carbon dioxide produced by animals). These consumers also care greatly about animal welfare.
- The 25-50 age group are more health focused. They want to eat food with a better nutritional balance. Veganism has a more beneficial and natural image in their minds.
- Consumers over 50 have metabolisms that are less conducive to meat consumption. They sometimes experience intolerances or allergies to some animal products (eggs, milk proteins, lactose, etc.).